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Stroop effect

the finding that the time it takes a participant to name the color of ink in which a word is printed is longer for words that denote incongruent color names than for neutral words or for words that denote a congruent color. For example, if the word blue is written in red ink (incongruent), participants take longer to say “red” than if the word glue is written in red ink (neutral) or if the word red is written in red ink (congruent). See Stroop Color–Word Interference Test. [J. Ridley Stroop]

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Psychology term of the day

November 23rd 2024