rumor intensity formula

a model that attempts to explain why some rumors persist and intensify whereas others peter out. In short, the strength of a rumor is the arithmetical product of the significance of the subject matter and the level of uncertainty about available information. [proposed by Gordon W. Allport and Russian-born U.S. experimental psychologist Leo Postman (1918–2004)]

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Psychology term of the day

February 16th 2025

NMDA

N-methyl-D-aspartate: an agonist that binds to a class of glutamate receptors that are both ligand-gated and voltage-sensitive (see NMDA receptor).