rumor intensity formula

a model that attempts to explain why some rumors persist and intensify whereas others peter out. In short, the strength of a rumor is the arithmetical product of the significance of the subject matter and the level of uncertainty about available information. [proposed by Gordon W. Allport and Russian-born U.S. experimental psychologist Leo Postman (1918–2004)]

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Psychology term of the day

May 8th 2024

rating

n. a score assigned to a person or object on a numerical scale (e.g., 1 to 5) or a verbal scale (e.g., very good to very poor). See rating scale.