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Rubin’s causal model

a model used to estimate the magnitude of an intervention’s effect relative to a comparison condition. Used primarily in economics, medicine, and public health research, the model unrealistically assumes that participants experience multiple conditions simultaneously (e.g., the same participant was in a treatment and control condition at the same time) in order to envision all possible potential outcomes of the intervention. [Donald B. Rubin (1943–  ), U.S. statistician]

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Psychology term of the day

May 8th 2024

health–belief model

health–belief model

a model that identifies the relationships of the following issues to the likelihood of taking preventive health action: (a) individual perceptions about susceptibility to and seriousness of a disease, (b) sociodemographic variables, (c) environmental cues, and (d) perceptions of the benefits and costs. See also exercise–behavior model.