reverse counterbalancing

a specific procedure for ordering stimulus materials in a research study that involves administering one order (A-B-C) for one half of the participants and the opposite order (C-B-A) for the other half. Reverse counterbalancing is used to minimize any potential influence of presentation on results.

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Psychology term of the day

May 8th 2024

ontogeny

n. the biological origin and development of an individual organism from fertilization of the egg cell until death. Also called ontogenesis. Compare phylogeny. See also recapitulation theory. —ontogenetic adj.