random assignment

in experimental design, the assignment of participants or units to the different conditions of an experiment entirely at random, so that each unit or participant has an equal likelihood of being assigned to any particular condition. In clinical trials, this decreases the confounding of the treatment factor with other factors by making the treatment and control groups approximately comparable in all respects except for the treatment. Also called random allocation; randomization. See also randomized design.

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Psychology term of the day

February 23rd 2025

pseudomemory

n. a fake memory, such as a spurious recollection of events that never took place, as opposed to a memory that is merely inaccurate. Pseudomemory is a cause of particular concern when using hypnosis to help eyewitnesses retrieve memories (see hypermnesia). It was formerly called pseudomnesia. See also confabulation; false memory; recovered memory.