quick-and-dirty

adj. describing a research design or data analysis that is admitted to be informal and imperfect. The researcher who adopts such an approach recognizes that there is a more refined way to set up the experiment or to analyze the findings. In research, a quick-and-dirty approach is more informal than a pilot study; in data analysis, it is regarded as a first peek at data from a specific analysis.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.