quasi-experimental control group

in a quasi-experimental design, any group of participants who are assigned to a condition in which the treatment is not introduced. These individuals will receive the standard of care, receive a placebo, or participate in an activity that involves them in the study but does not include the treatment in any way.

Browse dictionary by letter

a b c d e f g h i j k l m n o p q r s t u v w x y z

Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.