quantitative analysis

the investigation of data empirically using numerical variables. Quantitative analysis includes both descriptive statistics—such as summaries of means and standard deviations of variables—and inferential statistics—such as analysis of variance, regression analysis, factor analysis, and hierarchical linear models. Compare qualitative analysis.

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Psychology term of the day

January 11th 2025

test marketing

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.