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quality assurance

in health administration or other areas of service delivery, a systematic process that is used to monitor and provide continuous improvement in the quality of health care services. It involves not only evaluating the services in terms of effectiveness, appropriateness, and acceptability but also offering feedback and implementing solutions to correct any identified deficiencies and assessing the results.

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Psychology term of the day

January 11th 2025

test marketing

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.