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qualitative research

a method of research that produces descriptive (non-numerical) data, such as observations of behavior or personal accounts of experiences. The goal of gathering this qualitative data is to examine how individuals can perceive the world from different vantage points. A variety of techniques are subsumed under qualitative research, including content analyses of narratives, in-depth interviews, focus groups, participant observation, and case studies, often conducted in naturalistic settings. Also called qualitative design; qualitative inquiry; qualitative method; qualitative study. Compare quantitative research.

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Psychology term of the day

June 18th 2024

unipolar mania

unipolar mania

a disorder in which only excitement, overactivity, and similar euphoric symptoms are seen. This is a rare condition, as such manic episodes tend eventually to be followed by one or more major depressive episodes.