Find over 25,000 psychological definitions


preference test

any measure used in research to determine an individual’s choice between two or more alternatives and what that choice might indicate behaviorally or affectively. An example might be a test in which an infant is required to choose between a toy with a smiling face and one with a frown in order to assess the child’s affect; another would be a marketing study in which consumers are asked to select between competing products, such as two or more soft drinks.

Browse dictionary by letter

a b c d e f g h i j k l m n o p q r s t u v w x y z

Psychology term of the day

May 9th 2024

sociocultural deprivation

sociocultural deprivation

see psychosocial deprivation.