persuasive communication

information that is intended to change or bolster a person’s attitude or course of action and is presented in written, audio, visual, or audiovisual form.

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Psychology term of the day

November 22nd 2024

aggressive character

a personality characterized by a hostile or competitive attitude to others and the pursuit of power, prestige, and material possessions. Karen D. Horney defined the development of such a character as one of three basic neurotic trends used as a defense against basic anxiety. Compare compliant character; detached character.