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nursing home

a long-term care facility that provides 24-hour nursing care and supportive services for people with chronic disability or illness, particularly older people who have mobility, eating, and other self-care problems.

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Psychology term of the day

January 11th 2025

test marketing

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.