null finding

the situation in which the outcome of a statistical hypothesis-testing procedure indicates that there is no relationship, or no significant relationship, between experimental variables. Also called null result.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.