n. the quality of being new and unusual. It is one of the major determining factors directing attention. The attraction to novelty has been shown to begin as early as 1 year of age; for example, when infants are shown pictures of visual patterns, they will stare longer at a new pattern than at a pattern they have already seen. In consumer behavior, the attraction to novelty is manifested as a desire for a change, even in the absence of dissatisfaction with the present situation. For example, despite satisfaction with a particular product, many consumers will switch to a different brand just because it is new.