nonverbal vocabulary test

a test of vocabulary that does not require a verbal response, such as a test in which the participant is required to point to a picture associated with a printed word. An example is the Peabody Picture Vocabulary Test.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.