nonverbal test

a test in which the questions or problems as well as the answers or solutions are not conveyed in words. Mazes and performance tests are examples. Also called nonlanguage test.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.