nondirected discussion method

a discussion between two or more people about a specific topic without guidelines or restrictions or the intervention of a leader, whose only role is to assign the topic. The goal is to generate participant-directed discussion.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.