nonassociative learning

a process in which an organism’s behavior toward a specific stimulus changes over time in the absence of any evident link to (association with) consequences or other stimuli that would induce such change. Nonassociative learning is thus based on frequency. There are two major forms of nonassociative learning: habituation and sensitization. Compare associative learning.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.