nonaggressive society

a culture or subculture whose goal is one of peaceful isolation from or coexistence with its neighbors. Socialization in such societies is marked by de-emphasis of achievement or power needs, disapproval of aggression, and affirmation of basic pleasures.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.