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noesis

n.

1. in philosophy, the exercise of the higher reason or nous, especially in its role of apprehending truths that cannot be derived from experience. Compare dianoia.

2. in psychology, the functioning of the intellectual or cognitive processes.

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Psychology term of the day

January 11th 2025

test marketing

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.