neutralization

n. in classical psychoanalytic theory, the use of sexual or aggressive energy in the service of the ego—that is, in functions such as problem solving, creative imagination, scientific inquiry, and decision making—rather than for gratification of the instincts. Sublimation uses neutralized energy. Also called taming of the instinct. See also desexualization. —neutralize vb.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.