neuroimaging

n. the use of various technologies to noninvasively study the structures and functions of the brain. These technologies include magnetic resonance imaging, functional magnetic resonance imaging, computed tomography, and positron emission tomography.

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Psychology term of the day

January 11th 2025

test marketing

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.