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neobehaviorism

n. an approach to psychology influenced by logical positivism that emphasized the development of comprehensive theories and frameworks of behavior, such as those of Clark L. Hull and Edward C. Tolman, through empirical observation of behavior and the use of consciousness and mental events as explanatory devices. It thus contrasted with classical behaviorism, which was concerned with freeing psychology of mentalistic concepts and explanations. According to Sigmund Koch, neobehaviorism replaced classical behaviorism as the dominant 20th-century program for experimental psychology around 1930; its influence began to wane in the 1950s. See also radical behaviorism. —neobehaviorist adj., n.

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Psychology term of the day

February 22nd 2025

conditioning of attitudes

conditioning of attitudes

the formation or change of an attitude as a result of the association of an attitude object with a pleasant or unpleasant stimulus in the environment. Attitudes may be conditioned via classical conditioning or operant conditioning processes.