negative-state-relief model

the hypothesis that helping behavior is used by some people in stressful situations and periods of boredom and inactivity to avoid or escape negative moods.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.