negative punishment

punishment that results because some stimulus or circumstance is removed as a consequence of a response. For example, if a response results in a subtraction of money from an accumulating account, and the response becomes less likely as a result of this experience, then negative punishment has occurred. Compare positive punishment.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.