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negative priming

the ability of a preceding stimulus to inhibit the response to a subsequent stimulus. This is measured by the detectability of the second stimulus or the time taken to make a response to the second stimulus. The most striking examples occur when the participant is instructed to ignore a feature of the first stimulus (e.g., its color) and then to attend to that same feature in the second stimulus. Priming effects are usually facilitative.

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Psychology term of the day

January 11th 2025

test marketing

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.