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needs assessment

1. the identification of currently unmet service needs in a community or other group, done prior to implementing a new service program or modifying an existing one. The perceived needs are generally assessed from multiple perspectives, including those of community or group leaders and each individual in the community or group.

2. the identification of areas that should be the focus of a personnel training program. Needs assessment involves analyses in three key areas: (a) the knowledge, skills, abilities, and other characteristics of employees; (b) the requirements of the tasks performed by employees; and (c) the requirements of the organization. See also person-needs analysis.

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Psychology term of the day

January 11th 2025

test marketing

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.