naturopathy

n. an alternative health care system that aims to prevent disease and promote physical and mental health by using natural and physiologically based therapies (e.g., dietary measures, acupuncture, massage) to address underlying disease processes. See also complementary and alternative medicine.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.