natural consequences

a form of discipline in which parents do not intervene in their children’s actions but let the results of the actions serve as a punishment or lesson. For example, a lesson is learned by children when a toy they have failed to bring indoors during a rainstorm is ruined.

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Psychology term of the day

January 11th 2025

test marketing

research undertaken to assess consumer reactions to new or altered products. Companies often try to carry out this research discreetly so that competitors are unaware of any potential changes. On the basis of the results, products may be introduced into the general market, introduced after changes, or withdrawn.