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multiple roles in persuasion

a postulate in the elaboration-likelihood model holding that variables can influence persuasion in one or more of five possible roles. When elaboration is likely to be low, a variable can influence persuasion by possibly serving as a peripheral cue. When situational and dispositional factors do not cause elaboration to be extremely high or low, a variable can influence persuasion by determining the amount of elaboration. When elaboration is likely to be high, a variable can serve as an argument if it is directly relevant to evaluating the attitude object, as a biasing factor in elaboration, or as a self-validation factor in elaboration.

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Psychology term of the day

January 14th 2025

trait

trait

n.

1. an enduring personality characteristic that describes or determines an individual’s behavior across a range of situations.

2. in genetics, an attribute resulting from a hereditary predisposition (e.g., hair color, facial features).

3. in item response theory, an individual’s level of competence on a certain task or aptitude measurement.