mere-exposure effect

the finding that individuals show an increased preference (or liking) for a stimulus as a consequence of repeated exposure to that stimulus. This effect is most likely to occur when there is no preexisting negative attitude toward the stimulus object, and it tends to be strongest when the person is not consciously aware of the stimulus presentations. [identified in 1968 by Robert B. Zajonc]

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Psychology term of the day

May 2nd 2024

precompetition imagery

the use of imagery before a competition for the mental rehearsal of performance segments or to assist in achieving an ideal performance state.