marketing orientation

in the existential psychoanalysis of Erich Fromm, a character pattern in which the individual regards people as commodities and evaluates personal worth in terms of salability. Attributes perceived as leading to business or social success are valued more than knowledge, creativity, integrity, or dedication. According to Fromm, the marketing orientation contributes to shallow relationships and alienation from self and society. Also called marketing character. Compare exploitative orientation; hoarding orientation.

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Psychology term of the day

January 19th 2025

psychic

1. adj. denoting phenomena associated with the mind. Ivan Pavlov referred to conditioned responses as “psychic reflexes” because the idea of the physical stimulus evoked the reflexive response.

2. adj. denoting a class of phenomena, such as telepathy and clairvoyance, that appear to defy scientific explanation. The term is also applied to any putative powers, forces, or faculties associated with such phenomena. See psi.

3. n. a medium, sensitive, or other person with alleged paranormal abilities.