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marketing orientation

in the existential psychoanalysis of Erich Fromm, a character pattern in which the individual regards people as commodities and evaluates personal worth in terms of salability. Attributes perceived as leading to business or social success are valued more than knowledge, creativity, integrity, or dedication. According to Fromm, the marketing orientation contributes to shallow relationships and alienation from self and society. Also called marketing character. Compare exploitative orientation; hoarding orientation.

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Psychology term of the day

February 22nd 2025

delusion of influence

delusion of influence

1. the false supposition that other people or external agents are covertly exerting powers over oneself. Idea of influence is used synonymously but with the implication that the condition is less definite, of shorter duration, or less severe.

2. the false belief that one’s intentions or actions directly control external events or the thoughts and behavior of other people.