love need

in Maslow’s motivational hierarchy, the third level of the hierarchy of needs, characterized by the striving for affiliation and acceptance. Also called social need.

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Psychology term of the day

February 23rd 2025

majority influence

social pressure exerted by the greater part of a group on individual members and smaller factions within the group. The majority tends to push for conformity and stability, and members usually respond to this either by accepting the majority’s position as their own (conversion) or by conforming publicly but retaining their own position privately (compliance). Compare minority influence.