law of contrast

a principle of association stating that opposites are reminders of one another: encountering or thinking about one (e.g., a snow-covered field) tends to bring to mind the other (e.g., a sunny beach). Initially proposed as a distinct, essential concept in associationism, the law of contrast later came to be viewed as a special case of the law of contiguity.

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Psychology term of the day

December 22nd 2024

Machiavellianism

n. a personality trait marked by a calculating attitude toward human relationships and a belief that ends justify means, however ruthless. A Machiavellian is one who views other people more or less as objects to be manipulated in pursuit of his or her goals, if necessary through deliberate deception. [Niccolò Machiavelli, who argued that an effective ruler must be prepared to act in this way]