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kansei engineering

an engineering and design practice that elicits and analyzes users’ subjective feelings about aspects of a product or range of products and incorporates these findings into subsequent designs. Also called affective engineering; emotional engineering; sensory engineering. [Japanese: “psychological feeling”]

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Psychology term of the day

July 27th 2024

Delphi technique

Delphi technique

a method of developing and improving group consensus by eliminating the effects of personal relationships and dominating personalities. Conflict is managed by circulating a questionnaire, which is edited and summarized on the basis of the last round of comments and then reissued for further response by those participating in the survey. The Delphi technique is used in many situations where convergence of opinion is desirable (e.g., for defining goals, setting standards, or identifying and ranking needs and priorities).