kansei engineering

an engineering and design practice that elicits and analyzes users’ subjective feelings about aspects of a product or range of products and incorporates these findings into subsequent designs. Also called affective engineering; emotional engineering; sensory engineering. [Japanese: “psychological feeling”]

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Psychology term of the day

February 19th 2025

scotomization

n. in psychoanalytic theory, the tendency to ignore or be blind to impulses or memories that would threaten the individual’s ego. Scotomization is a defensive process and may also be a form of resistance. Also called scotomatization. See also blind spot.