individualism
n.
1. a social or cultural tradition, ideology, or personal outlook that emphasizes the individual and his or her rights, independence, and relationships with other individuals. Compare collectivism. 2. in ethical and political theory, the view that individuals have intrinsic value. This implies that the unique values, desires, and perspectives of individuals should also be valued in their own right. Thus, individualism often manifests itself as an approach to life that emphasizes the essential right to be oneself and to seek fulfillment of one’s own needs and desires. —individualist
n.
—individualistic
adj.