source attractiveness

source attractiveness

among source factors, a characteristic denoting the extent to which the source of a persuasive message is seen as physically attractive.

Related Terms

illusion of unique invulnerability

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residual mean square

residual mean square see mean square error.

follicle-stimulating hormone (FSH)

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GPT

GPT abbreviation for Grooved Pegboard Test.

guided affective imagery (GAI)

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Category Psychology Term
Definitions 1
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