click-thru rate

click-thru rate

the extent to which consumers actually click on banner advertisements to visit a different website. This is viewed as one measure of banner advertising success.

Related Terms

achievement

achievement n. 1. the attainment of some goal,...

human operator modeling

human operator modeling the practice of using qualitative o...

random model

random model see random-effects model.

autonomic hyperactivity

autonomic hyperactivity arousal of the autonomic nervous sy...

LH

LH 1. abbreviation for lateral hypothalamus. 2. abbreviatio...

acetylcholine (ACh)

Sorry, "acetylcholine-ach" is not in the Dictionary of Psychology. Please report...

Quick Info

Category Psychology Term
Definitions 1
First Letter C

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