click-thru rate

the extent to which consumers actually click on banner advertisements to visit a different website. This is viewed as one measure of banner advertising success.

Browse dictionary by letter

a b c d e f g h i j k l m n o p q r s t u v w x y z

Psychology term of the day

December 27th 2024

self-organizing system

any system whose elements spontaneously interact in such a way as to create a higher level structure as a result of their intrinsic properties. Many biological molecules show spontaneous self-organization, but purely physical systems do so as well, as in phase changes in water at different temperatures.