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click-thru rate

the extent to which consumers actually click on banner advertisements to visit a different website. This is viewed as one measure of banner advertising success.

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Psychology term of the day

May 10th 2024

social psychology

social psychology

as defined by Gordon W. Allport, the study of how an individual’s thoughts, feelings, and actions are affected by the actual, imagined, or symbolically represented presence of other people. Psychological social psychology differs from sociological social psychology in that the former tends to put greater emphasis on internal psychological processes, whereas the latter focuses on factors that affect social life, such as status, role, and class.