channel factors

channel factors

characteristics of the mode by which a persuasive message is communicated. For example, presentation of a message via written text (vs. an audio recording) is a channel factor. See also message-learning approach.

Related Terms

recipient factors

recipient factors characteristics of a person receiving a p...

substitution hypothesis

substitution hypothesis see alteration hypothesis.

Romazicon

Romazicon n. a trade name for flumazenil.

client

client n. a person receiving treatment or services, especia...

social action program

social action program a planned and organized effort to cha...

cross-activation theory

cross-activation theory see synesthesia.

Quick Info

Category Psychology Term
Definitions 1
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