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channel factors

characteristics of the mode by which a persuasive message is communicated. For example, presentation of a message via written text (vs. an audio recording) is a channel factor. See also message-learning approach.

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Psychology term of the day

November 24th 2024

sensorimotor

sensorimotor

adj.

1. describing activity, behavior, or brain processes that involve both sensory (afferent) and motor (efferent) functions.

2. describing a mixed nerve that contains both afferent and efferent fibers.