advertising psychology

advertising psychology

the study of the psychological impact that advertisements in various media have on prospective buyers and of the factors contributing to their effectiveness, including different presentation techniques and physical and technological characteristics.

Related Terms

mesostriatal system

mesostriatal system a set of dopaminergic neurons whose axo...

differential diagnosis

differential diagnosis 1. the process of determining which...

kindling

kindling n. an alteration in brain functioning that results...

Bielschowsky’s disease

Bielschowsky’s disease a condition marked by temporary loss...

dhat

dhat n. a culture-bound syndrome specific to India. Dhat in...

clinical neurology

clinical neurology see neurology.

Quick Info

Category Psychology Term
Definitions 1
First Letter A

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z