advertising psychology

advertising psychology

the study of the psychological impact that advertisements in various media have on prospective buyers and of the factors contributing to their effectiveness, including different presentation techniques and physical and technological characteristics.

Related Terms

pedigree method

pedigree method the study of family history and genealogy a...

interhemispheric fissure

interhemispheric fissure see longitudinal fissure.

anticholinergic effects

anticholinergic effects side effects that are characteristi...

brain fingerprinting

brain fingerprinting a forensic technique that uses neuroim...

American Association of Sexuality Educators, Counselors and Therapists (AASECT)

Sorry, "american-association-of-sexuality-educators-counselors-and-therapists-aa...

voodoo death

voodoo death a culture-bound syndrome observed in Haiti, Af...

Quick Info

Category Psychology Term
Definitions 1
First Letter A

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z