advertising psychology

advertising psychology

the study of the psychological impact that advertisements in various media have on prospective buyers and of the factors contributing to their effectiveness, including different presentation techniques and physical and technological characteristics.

Related Terms

phonemic disorder

phonemic disorder a disturbance involving phonemes, the spe...

heteronomous

heteronomous adj. under the control of or influenced by var...

psychosocial mental retardation (psychosocial mental developmental delay)

Sorry, "psychosocial-mental-retardation-psychosocial-mental-developmental-delay"...

single parent

single parent a person who rears a child without the assist...

longitudinal stability

longitudinal stability the degree to which an individual’s...

skeptical postmodernism

skeptical postmodernism a perspective within postmodernism...

Quick Info

Category Psychology Term
Definitions 1
First Letter A

Browse by Letter

A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z