advertising psychology

the study of the psychological impact that advertisements in various media have on prospective buyers and of the factors contributing to their effectiveness, including different presentation techniques and physical and technological characteristics.

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Psychology term of the day

January 21st 2025

below average

denoting a range of intellectual functioning that is just below the average range, roughly between 80 and 90 on most IQ scales, and is inconsistent with the presence of intellectual disability. Such a range may also be described as low normal or dull normal, but below average is now the preferred term.