advertising psychology

the study of the psychological impact that advertisements in various media have on prospective buyers and of the factors contributing to their effectiveness, including different presentation techniques and physical and technological characteristics.

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Psychology term of the day

February 23rd 2025

anal eroticism

in psychoanalytic theory, pleasurable sensations associated with expulsion, retention, or observation of the feces or through stimulation of the anus. These sensations first arise in the anal stage of psychosexual development, between the ages of 1 and 3. Also called anal erotism. See also anal personality; coprophilia.