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hedonic contrast

the concept that preference for a “good” stimulus is enhanced if it is preceded or accompanied by a less pleasing stimulus. Hedonic contrast is only found when the two stimuli are extremely similar (e.g., shades of the same hue).

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Psychology term of the day

May 8th 2024

reinforcement of alternative behavior

reinforcement of alternative behavior

a procedure that involves eliminating reward or reinforcement for an undesired behavior and instead rewarding a desired behavior. Also called rewarded alternative method.