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halo effect

a rating bias in which a general evaluation (usually positive) of a person, or an evaluation of a person on a specific dimension, influences judgments of that person on other specific dimensions. For example, a person who is generally liked might be judged as more intelligent, competent, and honest than he or she actually is.

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Psychology term of the day

December 25th 2024

complete factorial design

complete factorial design

a research study involving two or more independent variables in which every possible combination of the levels of each variable is represented. For instance, in a study of two drug treatments, one (A) having two dosages and the other (B) having three dosages, a complete factorial design would pair the dosages administered to different individuals or groups of participants as follows: A1 with B1, A1 with B2, A1 with B3, A2 with B1, A2 with B2, and A2 with B3. Compare fractional factorial design.