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gain–loss theory

a theory of interpersonal attraction stating that people’s like (or dislike) for another person is more strongly affected by the degree to which they believe they have gone up (or down) in that individual’s estimation than by the unvarying degree to which they think they are attractive (or unattractive) to that person. [first studied in 1965 by U.S. psychologists Elliot Aronson (1932–  ) and Darwyn E. Linder (1939–  )]

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Psychology term of the day

May 26th 2024



n. a drug that is used to reduce physiological and subjective symptoms of anxiety. In the past, distinctions were made between so-called major tranquilizers (antipsychotics) and minor tranquilizers (anxiolytics; e.g., benzodiazepines).