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forms of address

conventional verbal formulas by which individuals address one another in written or spoken communication, such as Sir, Your Excellency, Mrs. Jones, and Darling. The forms used will reflect the relationship of those using them in various ways, such as whether they are of equal or unequal status; whether they are strangers, acquaintances, or intimates; and whether they wish to signal warmth, politeness, or displeasure. Certain forms of address may also be prescribed in specific situations, such as a courtroom. Very hierarchical and conservative societies (or parts of society) will often have elaborate conventions about the correct form to use when addressing those holding particular ranks or offices. In some languages, such as French and German, the form of the second person pronoun used (tu or Du as opposed to vous or Sie) will also be significant.

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Psychology term of the day

May 9th 2024

equity theory

equity theory

a theory of justice regarding what individuals are likely to view as a fair return from activities involving themselves and a number of other people. The theory posits that people compare the ratio of the outcome of the activity—that is, the benefits they receive from it (e.g., pay, fringe benefits, intrinsic gratifications, recognition)—to their inputs (e.g., effort, seniority, skills, social status) with the outcome-to-input ratios of those engaged in a comparable activity. Outcomes are equitable only when people receive benefits that are proportional to their inputs. See external inequity; internal inequity; overpayment inequity; underpayment inequity.