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1. the conversion of a sensory input into a form capable of being processed and deposited in memory. Encoding is the first stage of memory processing, followed by retention and then retrieval.

2. in communications, the conversion of messages or data into codes or signals capable of being carried by a communication channel.

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Psychology term of the day

February 26th 2024




1. an error in reasoning or argument that leads to a conclusion that may appear valid but is actually invalid. A fallacy may be formal or informal. A formal fallacy involves a violation of a principle of formal logic. An informal fallacy leads to an invalid conclusion because it is misleading in its language or appears to apply to a situation when it does not really apply. See also either–or fallacy; false analogy; false authority; false cause; historical fallacy.

2. more generally, any mistaken idea. —fallacious adj.