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efficacy research

an empirical study, such as a randomized clinical trial, that examines whether a specific treatment or approach works when compared to outcomes in a placebo control group. Efficacy research is sometimes contrasted with effectiveness research, which uses naturalistic observation to assess whether an approach or treatment is working.

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Psychology term of the day

February 24th 2024

preconscious thinking

preconscious thinking

1. the pictorial, magical, fantasy thinking of children that precedes the development of logical thinking. [introduced in 1938 by Austrian psychoanalyst Otto Fenichel (1897–1946)]

2. in psychoanalytic theory, thinking that takes place at the level of the preconscious. Preconscious thinking has sometimes been cited to explain apparently unconscious, intuitive thought processes, as well as certain kinds of creative leaps and insights.